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A
critical component of successful strategic
planning is comprehensive and accurate market
research. To help clients achieve and maintain
a strong market position, Healthcare Counsel
performs a series of tasks that yield information
valuable to an organization's rate of success.
Key market research activities include:
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Environmental demand analysis and projection
of health service needs
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Competitor analysis: examination of strengths,
weaknesses, strategic directions, and
impact of planning initiatives
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Market research, including telephone and
mail surveys, as well as person-to-person
interviews
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Identification of provider demographics
and patient referral patterns.
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